Local TV Stations Will Have Access to Sports Content

Shift to local TV stations for free access to sports content

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Evolving TV landscape changes the way fans watch local games

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Teams partner with local stations to boost viewership for free

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Decline in viewership due to bundled cable sports content

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Examples include NBA, WNBA, and NHL teams embracing OTA broadcasting

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MLB teams also utilizing local TV stations for broader reach

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There will be increase in viewership

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